January 28, 2023
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SHOOT Publicity Wire Shares The Most Viewed Entertainment Industry News Releases In 2022 

Read Time:4 Minute, 58 Second

The most engaging publicity news releases on the SHOOT Publicity Wire (SPW) in 2022 included the naming of the emcee for the 9th Annual Make-up & Hair Stylists Guild Awards, Ateliere Creative Technologies’ plans for the 2022 NAB Show New York, a behind-the-scenes look at the sound–and the artisans behind it–for Spider-Man: No Way Home, and a rundown of AICP Awards shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. 

Topping the 2022 SPW rundown was news that actress and comedian Melissa Peterman was set to host the 9th Annual Make-Up & Hair Stylists Guild Awards on February 19, 2022.

Finishing second in the SPW views tally was a report that Ateliere Creative Technologies would be exhibiting its award-winning Ateliere Connect and Discover cloud-native solutions at the 2022 NAB Show New York.

Taking third place in our rundown was the rollout of the “We Are Nature” campaign launching a new clothing line from Outdoor Afro Inc. and REI Co-op.

Fourth place went to an update to Boris FX’s Particle Illusion standalone application that had just become available. The popular particle generator allows users to easily create animations to use as visual effects, motion design backgrounds, titles, and more. 

Landing in fifth place in number of SPW views was the release of veteran Hollywood publicist Dan Harary’s first book, a memoir entitled “Flirting With Fame: A Hollywood Publicist Recalls 50 Years of Celebrity Close Encounters,” published by Bear Manor Media.

Settling in sixth place was a look and listen at the sound–and the team of artists behind it at Sony Pictures Post Production Services–that helps drive Jon Watts’ feature Spider-Man: No Way Home.

Generating the seventh highest total of views in 2022 was another Boris FX development–the release of Optics 2022, a creative photo editing and manipulation plugin for Adobe Photoshop and Adobe Lightroom workflows. Optics 2022 makes it easy to add the same high-end cinematic looks and effects to photos that the film and television industry has relied on for over 20 years.

Ending up eighth was Wild Capture’s launch of pioneering “Digital Human Platform” and creative production services for volumetric video. Started in 2020, Wild Capture is a volumetric technology platform and creative services studio for the creation of digital humans.

Nestled in the ninth slot was news that Karishma Dube and Oleksandra Kostina have been selected to be the domestic and international recipients, respectively, of the Academy of Motion Picture Arts and Sciences’ 2022 Gold Fellowship for Women.  Part of the Academy Gold global talent development and inclusion initiative, the Fellowship for Women is a one-year program that combines direct support, personalized mentorship and access to once-in-a-lifetime networking opportunities for emerging women filmmakers to further their pursuits in the field.  The Academy currently awards two fellowships annually, one in the U.S. with a prize amount of $35,000 and one internationally in the amount of €20,000. 

And rounding out SPW’s top ten was a rundown of the AICP Awards shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. 

Here’s a rundown of the year’s 25 most viewed news releases on the SHOOT Publicity Wire and their authors (click title to read release).

Title | Author

1. Melissa Peterman To Host The 9th Annual 2022 Make-Up Artists & Hair Stylists Guild Awards | Weissman Markovitz

2. Ateliere Meets Broadcasters, Studios, and Content Creators at 2022 NAB Show New York | Grithaus

3. Outdoor Afro Inc. and REI Co-op Debut New Line of Clothing with “We Are Nature” Campaign | Raconteur

4. Free Particle Illusion Standalone Application Adds Organic Fluid Motion To 3D Particle Effects | Boris FX


6. The Sound of “Spider-Man: No Way Home” | Artisans PR

7. Boris FX Optics 2022 Plugin Delivers New Blockbuster-Worthy Effects To Adobe Photoshop & Lightroom  | Boris FX

8. Wild Capture Launches Pioneering ‘Digital Human Platform’ and Creative Production Services For Volumetric Video | Ambient PR

9. Academy Announces Recipients of Fifth Gold Fellowship For Women | AMPAS

10. Shortlists Announced For The 2022 AICP Show, The AICP Next Awards and The AICP Post Awards | Vagnoni Communications

11. Boris FX Releases Continuum FCP 2022 with Integrated Mocha Tracking and Masking Tools for Final Cut Pro | Boris FX

12. Announcing the Release of “The Disruptors,” the First Comprehensive Documentary Film on ADHD | Atlas Films

13. Revery’s “Moving Mountains” For Nike Recognized at Tribeca Festival | Hype

14. Perception Crafts Unique Typography And Cinematic Main On End Title Sequence For Marvel Studios’ Thor: Love And Thunder | Abbey Zolo

15. Fancy VFX Sets Up Shop at Goldcrest Post | Artisans PR

16. Konami’s Legendary BOMBERMAN and CONTRA Properties Get New Vinyl LP Soundtrack Releases for Collectors | Priority PR

17. Color Grading Veteran Reid Brody Launches ColorNation | Vagnoni Communications

18. “Press Record” Launched as NFT-Powered Song Marketplace Owned By Stone Rolla Media | Asbury PR

19. Managing Director Phillip Detchmendy Launches Ampersand; Directorial Roster Debuts with Kathi Prosser & Thibault Debaveye | Raconteur

20. Director Joshua Guillaume of ArtClass Partners With Johannes Saam To Launch NFT project. | Ascohen PR

21. Isaiah Mustafa Goes Global For The 2022 AICP Awards | Vagnoni Communications

22. NEED Names Three New Partners Ahead of Its 20 Year Anniversary | Hype

23. World Broadcast Premiere of Award-Winning Documentary on Hollywood’s Influential Celebrity Priest, Father “Bud” Kieser, to Debut on PBS SoCal and KCET in August | Asbury PR

24. SMPTE Hollywood To Explore The Impact of Machine Learning on Visual Effects | Artisans PR

25. Maxon Announces 2022 Events Lineup | Grithaus

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