Selena Gomez is celebrating a major milestone with her makeup company, Rare Beauty. Today, Sept. 3, marks its second anniversary.
“@RareBeauty turns 2 today!” the actress, 30, wrote on Instagram Saturday, alongside a series of images and videos throughout her time as founder of the inclusive beauty brand.
“I’m honored to have so many of you on this journey with me,” her sentimental caption continued. “We created this brand to break down the unrealistic standards of perfection and help everyone celebrate their individuality. I’m forever grateful to everyone who has supported our mission and incredibly proud of what we’ve accomplished together so far. Love you guys,” she concluded the sweet post.
The official Instagram account for Rare Beauty shared in the celebration with a comment on Gomez’s post, writing, “So proud and forever grateful for YOU, the team, and our community! Cheers to 2 years 💗🥳”
The Only Murders in the Building actress first launched the makeup company in 2020, after sharing with her fans that she was looking to create a brand dedicated to helping people feel more confident in their own skin.
“Being rare is about being comfortable in yourself,” she shared in an Instagram video after announcing the launch. “I’ve stopped trying to be perfect. I just want to be me.”
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“I think Rare Beauty can be more than a beauty brand. I want us to all stop comparing ourselves to each other and start embracing our uniqueness,” the “Lose You to Love Me” singer continued at the time. “You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you, but how you see yourself.”
Gomez has become known for spreading positive messages about beauty standards and body image online, especially on her TikTok account. Last month, the Disney Channel alum shared a hilarious and relatable TikTok video about refusing to “suck in” her belly while wearing a bathing suit.
“I’m not sucking s–t in,” she lip-synced in the video. She then put her hand on her own stomach while continuing to mouth, “Real stomachs is coming the f–k back, okay.”
As usual, her fans hyped her up for sharing the body-positive message, with one adoring fan writing: “You make me feel comfortable in my own skin,” while another called her “the best role model.”
So here’s to a fabulous two years of breaking boundaries, as well as to all that’s yet to come!