RTIH presents this week’s coolest retail technology plays — Retail Technology Innovation Hub

JCPenney

JCPenney has announced a partnership with Revieve, a personalised digital brand experience company.

As a part of this collaboration, the retailer is launching a collection of digital makeup and skincare experiences to “not only serve all customers better, but meet their diverse needs and help them experience retail in innovative ways”.

Following the launch of JCPenney Beauty, a new, inclusive beauty experience, JCPenney has taken the wraps off an AI powered skincare advisor experience and AR powered makeup try-on capabilities.

Bold Commerce

Bold Commerce, which powers checkout and subscription experiences for retailers and DTC brands, has announced a new curbside and in-store pick up feature for bricks and mortar and omnichannel companies.

Bold Commerce says that the new technology was designed to “reimagine the experience of last minute product discovery in the checkout area of stores, only it occurs on a shopper’s mobile device.”

Using Checkout from Bold Commerce, retailers can already make recommendations for add-on items before, during and after checkout online.

Now, with Curb Up, they can extend this functionality to the orders that will be completed at curbside or picked up in-store. 

Zippin

Zippin has launched Zippin Lane, a new turnkey solution that, the company claims, enables retailers and concessionaires to deploy checkout-free stores in under a week.

More than 20 Zippin Lanes have opened this year, including nine locations at NFL venues in the last month: Nashville’s Nissan Stadium is now home to five, while Allegiant Stadium in Las Vegas has unveiled four new stores.

Alibaba Group