RTIH lays out this week’s coolest retail technology plays — Retail Technology Innovation Hub

Perfect Corp.

Perfect Corp. has launched a Top Gun: Maverick interactive augmented reality movie experience in its YouCam Makeup app and photo editing app YouCam Perfect.

This features exclusive Top Gun themed looks and animated effects that bring elements from the film to life, like stepping on to the flight deck at dawn, and a chance to get into pilot mode with Tom Cruise’s classic Maverick aviators, powered by Perfect Corp.’s AI virtual eyewear try-on technology.

The interactive AR filters and effects are available now, leading up to the launch of Top Gun: Maverick, coming to cinema’s across the globe from 27th May.

boohoo

Fast fashion big hitter boohoo has partnered with four female artists from the NFT community (Amy Kilner, Reem El, Aoife O’Dwyer and Shar.eth) to create an “affordable and inclusive avatar collection”.

The artists created 230 unique traits and features, with a range of these consisting of statement fashion pieces from boohoo’s product range.

Using these traits, the pureplay came up with a collection of 30,000 avatars which aim to represent the diversity of its community.