September 29, 2022
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Mikey Williams, top recruits focus on marketing as NIL heats up

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Malachi Palmer is atypical of most kids his age who steadily peruse their social feeds scouring the like counter to subconsciously gauge their worth among their peers.

Even at 17, Palmer is “way too” consumed with countless hardwood training sessions spanning multiple hours and traveling all over the country playing against elite competition while top college coaches watch intently from the sidelines.

“I just love to play ball,” says Palmer, a rising junior shooting guard at Central Dauphin (Harrisburg, Pa.). “I have always been more of a laid-back guy, so I don’t need 10,000 likes. That’s not really me. I let my game talk for me, not my likes.”

The irony is that in the end his worth, at least monetarily, could absolutely be measured by how many of those annoying likes he chalks up.





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