Last week’s biggest retail technology plays at a glance — Retail Technology Innovation Hub

Swiss luxury watchmaker TAG Heuer has unveiled a new experience for its Connected Calibre E4 smartwatch, which allows users to display NFT artworks on their watch by connecting their crypto wallet to guarantee authenticity.

To develop this new feature TAG Heuer teamed with key members of the BAYC, Cryptopunk, CLONE-X and WOW communities, which, it says, “ensured the Lens functionalities and experience created real value for the community”.

It has partnered with Ledger to enable its users to access and display their NFTs on the Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The initiative closely follows the brand introducing crypto payments on its US website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with the likes of Bitcoin and Ethereum.

Lexer has been selected as the customer data experience (CDXP) partner for Cotton On Group’s e-commerce site across nine different regions and for all of its eight brands: Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie, Supre, and Ceres Life.

Cotton On says it will use Lexer’s CDXP to better understand its customers at an individual level and use that insight to build more relevant, personalised communications through the customer’s preferred communication channel.

Hudson, which has more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, says that its first Southeast location for Hudson Nonstop, powered by Amazon’s Just Walk Out technology, is officially open at Nashville International Airport (BNA).

At just over 1,000 square feet of concession space, this is different from any other Hudson Nonstop store as it exclusively offers food and beverage products.

Travellers can enter by swiping their credit card or hovering their palm over an Amazon One device.

They are charged for products they take after they leave the store.

Magnum Ice Cream and Deliveroo last week unveiled a metaverse located Magnum Pleasure Museum at the MET AMS festival in Amsterdam.

Between 14th and 17th June, attendees of the festival were able to wear a VR headset that transported them to the museum in Decentraland.

Grubhub and Cartken have announced a partnership to bring robot delivery to college campuses.

The service was piloted at Ohio State University this spring, and a full roll-out is expected when students return to campus this autumn. 

Grubhub partners with more than 250 college campuses across the United States to give students the ability to integrate meal plans directly into their Grubhub account and access restaurants both on- and off-campus for delivery and pickup.

It is now possible to now earn 3% in Bitcoin rewards on groceries at Safeway with Lolli’s new Card Boosts feature.

Perfect Corp. has partnered with hair care and hair tools brand, Beachwaver, for an interactive augmented reality try-on experience, bringing its newest boho summer Floral Collection to life.

This is available in the YouCam Makeup app.

Steve Madden has chosen the HotWax Commerce Omnichannel Order Management Solution to help with such strategies as same-day buy online pick-up in store (BOPIS), ship from store, and pre-orders.