- Mbappé establishes Zebra Valley content creation arm
- WME sports will represent both player and new venture
Paris Saint-Germain and French international soccer player Kylian Mbappé has signed with the WME Sports agency and established his own content creation company Zebra Valley.
WME Sports, the Endeavour subsidiary and the sporting arm of Hollywood talent agency WME, will represent Mbappés interests and help him create live, scripted, and animated content with his new venture.
Aged just 23, Mbappé is the second most expensive soccer player of all time and is widely considered one of the world’s leading talents having won the Fifa World Cup in Russia four years ago.
With Zebra Valley, Mbappé wants to transcend the sport in which he made his name, creating content not just about soccer, but also music, art, technology, gaming, and youth culture, with a focus on diversity and providing a platform for young people.
Mbappé is currently the cover star of EA Sports FIFA video game series, indicative of his popularity among youthful audiences, and joins a long list of current and former players looking to create and invest in entertainment.
Earlier this year WME added Formula One driver Sergio Pérez, joining a roster that already includes Lewis Hamilton.