September 30, 2022
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Celtics and Vista Unifying the Community and Boosting Small Businesses

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With the Celtics, Vista is redefining the role of sports marketing partnerships by reinventing the model. 

They’re not using this partnership with one of the most decorated franchises in sports to shine a light on themselves. Vista is instead promoting small businesses in the Boston and New England area. Since last season began, they’ve helped over 260 small businesses.

That includes the Power Forward Small Business Grant, a program developed in partnership with the Celtics and the NAACP. The program provides financial grants of $25 thousand and marketing support to Black-owned small businesses in Boston and New England. Both the Celtics and Vista have committed $1 million to this program. 





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