January 28, 2023
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App helps Kansas City area shoppers support local businesses from home

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A Prairie Village mom is making it easier to shop for the holidays while supporting local businesses. She showed KMBC 9 how you could do it all right from your phone. From clothing to candles to cookies and more, the afloat app has you covered when it comes to picking out the perfect present. “Gifting is so important, and it feels so good to gift, but a lot of times it gets pushed to the bottom of the to-do list,” the app’s creator Sarah Allen Preston said.As a busy mom of three, she knows that well. She got the idea for the app after her son had heart surgery at 5 months old. She said getting gifts during that time made an impact. “When I’d come home, there would be a gift on our doorstep. It did not matter how small or large it was, it made me feel so cared for and connected to people,” she said. “So when we got through it, and I looked back, I was like, ‘OK, that was amazing, how can I bottle that and spread more of that joy?’” With afloat, you can shop at nearly 40 Kansas City area businesses right from your phone, and it’s delivered the same day. Made in Kansas City is one of the local stores you’ll find on the app. “This is actually our cow town gift box, so for those barbecue lovers,” Made in KC co-owner Keith Bradley said. “Through the purchase of this gift box, you’re actually supporting nine different companies in one box.”Bradley said the app is keeping your money local and keeping small shops competitive.“One of the things we’re super proud of at Made in KC is 90 cents on the dollar spent in our store stays in the Kansas City economy,” he said. “It’s really important to have that level of convenience to compete in that kind of one-click easy shop type of world we live in.”“I think the whole ethos of being something very positive, spreading joy, really means a lot to people,” said Preston, “and knowing that it’s looping in a local business as well just is the icing on top of the cake.”Afloat launched in February of 2022. The app is live in Kansas City and Dallas, and Preston hopes to expand to more cities in the future. To learn more and download the afloat app, click here.

A Prairie Village mom is making it easier to shop for the holidays while supporting local businesses. She showed KMBC 9 how you could do it all right from your phone.

From clothing to candles to cookies and more, the afloat app has you covered when it comes to picking out the perfect present.

“Gifting is so important, and it feels so good to gift, but a lot of times it gets pushed to the bottom of the to-do list,” the app’s creator Sarah Allen Preston said.

As a busy mom of three, she knows that well. She got the idea for the app after her son had heart surgery at 5 months old. She said getting gifts during that time made an impact.

“When I’d come home, there would be a gift on our doorstep. It did not matter how small or large it was, it made me feel so cared for and connected to people,” she said. “So when we got through it, and I looked back, I was like, ‘OK, that was amazing, how can I bottle that and spread more of that joy?’”

With afloat, you can shop at nearly 40 Kansas City area businesses right from your phone, and it’s delivered the same day.

Made in Kansas City is one of the local stores you’ll find on the app.

“This is actually our cow town gift box, so for those barbecue lovers,” Made in KC co-owner Keith Bradley said. “Through the purchase of this gift box, you’re actually supporting nine different companies in one box.”

Bradley said the app is keeping your money local and keeping small shops competitive.

“One of the things we’re super proud of at Made in KC is 90 cents on the dollar spent in our store stays in the Kansas City economy,” he said. “It’s really important to have that level of convenience to compete in that kind of one-click easy shop type of world we live in.”

“I think the whole ethos of being something very positive, spreading joy, really means a lot to people,” said Preston, “and knowing that it’s looping in a local business as well just is the icing on top of the cake.”

Afloat launched in February of 2022. The app is live in Kansas City and Dallas, and Preston hopes to expand to more cities in the future.

To learn more and download the afloat app, click here.



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