December 9, 2022
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Another big weekend for Sacramento entertainment, local economy

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There is no shortage of things to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they believe that means big things for the city.“The more we host the better those things become,” said Mike Testa with Visit Sacramento.Day one of the city’s newest music festival, GoldenSky is set for Saturday. The country music festival is produced by the same organizers who do the longtime festival Aftershock. Testa said the brainpower behind Aftershock wanted to bring another festival to the city after finding such success with it in Sacramento. According to Visit Sacramento, roughly 160,000 people attended this year, with approximately 65% of them traveling from out of the area to attend.“The spending that happens that happens at these festivals is huge,” Testa said. “The economic footprint is far past the gates of the festival and these folks are in town for multiple days.”Testa said Aftershock brought around $30 million to the area. It’s estimated the new GoldenSky festival will bring around $10 million in its first year.| RELATED | KCRA Weekend Roundup: Things to do in the Sacramento region for Oct. 14-16“We’re so excited to be here in Sacramento and kicking off with our partners locally,” said Holly Doscher, director of marketing for GoldenSky.“It has been incredible to work with everyone. We’re excited to see all of our fans that love country and have a new demographic into our grounds and having a bunch of experiences for everyone.”Shelly Moranville, the general manager at the Residence Inn by Marriot in downtown Sacramento, said she sees surges of reservations whenever big events and festivals are in town.“October is a great month for Sacramento,” she said. “All of these things get people out, get people traveling and put tax dollars back into our economy.”Visit Sacramento estimates that between Aftershock, GoldenSky and Ironman California next weekend, more than $50 million will be spent in the city.

There is no shortage of things to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they believe that means big things for the city.

“The more we host the better those things become,” said Mike Testa with Visit Sacramento.

Day one of the city’s newest music festival, GoldenSky is set for Saturday. The country music festival is produced by the same organizers who do the longtime festival Aftershock. Testa said the brainpower behind Aftershock wanted to bring another festival to the city after finding such success with it in Sacramento. According to Visit Sacramento, roughly 160,000 people attended this year, with approximately 65% of them traveling from out of the area to attend.

“The spending that happens that happens at these festivals is huge,” Testa said. “The economic footprint is far past the gates of the festival and these folks are in town for multiple days.”

Testa said Aftershock brought around $30 million to the area. It’s estimated the new GoldenSky festival will bring around $10 million in its first year.

| RELATED | KCRA Weekend Roundup: Things to do in the Sacramento region for Oct. 14-16

“We’re so excited to be here in Sacramento and kicking off with our partners locally,” said Holly Doscher, director of marketing for GoldenSky.

“It has been incredible to work with everyone. We’re excited to see all of our fans that love country and have a new demographic into our grounds and having a bunch of experiences for everyone.”

Shelly Moranville, the general manager at the Residence Inn by Marriot in downtown Sacramento, said she sees surges of reservations whenever big events and festivals are in town.

“October is a great month for Sacramento,” she said. “All of these things get people out, get people traveling and put tax dollars back into our economy.”

Visit Sacramento estimates that between Aftershock, GoldenSky and Ironman California next weekend, more than $50 million will be spent in the city.



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